Twists, ties, smocking, asymmetrical hemlines, folk embroidery are just some of the jammed packed fresh new ideas in the new 2019 Fit 4 U Collection.

“This was such a fun collection to design. We had so many new ideas!” says Pattie Byrnes

Fit 4 U continues to introduce fresh new silhouettes like their signature swim bike short, off the shoulder styles and baby doll shapes that made last season so successful!

“We are the innovators”, Byrnes continues. “We move on from the collection the season before by layering brand new trend details into new shapes and silhouettes. It’s just what we do!”

The Fit 4 U 2019 Collection is full of beautiful new colors like Bright Orange, Magenta, combined with Teal, Rich Cobalt, and Lavender. Prints are blocked, smocked, ruffled, zipped, twisted, tied and angled. Unique folk embroidery rich with color, strategically paneled to give a body that pop of wow!

“We had a fabulous market reaction”, say Kristin Vohs, VP of Sales.” Our accounts are very excited about all of the fresh new looks and we continue to surprise them with updated, modern styling for our consumer!” she continues.

Fit 4 U By Women Fighting the Fight

Fit 4 U helps and supports women’s Bodies both inside and out! The Fit 4 U Ovarian Cancer Research Fund is proud to support advanced research at Memorial Sloane-Kettering Cancer Center.

Designed 4 Women

As a woman, creator Pattie Byrnes understands the frustration felt by women in their search for a flawless fit. Unrealistic standards in today’s fashion industry have typically limited the variety of swimsuits and styles available in the market. Therefore, Pattie took her expertise and experience to develop Fit 4 U, a line of swimwear solutions for real women with real bodies and of all sizes and shapes. Fit 4 U analyzes current statistics, fashion trends and actual consumer feedback to develop amazing products that flatter and Fit each woman’s body perfectly.

Fit 4 U addresses common body concerns with its extensive range of swimwear solutions. Available in both Missy and Plus sizes 8-24W. Categories include:

  • Fit 4 ur Tummy
  • Fit 4 ur Hips
  • Fit 4 ur Thighs
  • Fit 4 ur Long Torso
  • Fit 2 Lift
  • Fit 4 ur C’ and D’s & E’s: For full-breasted women with a lot to lift.

Time Flies When You are Having Fun!

Approaching her 34th anniversary in swimwear and 21st year on QVC, Byrnes, has become a nationally recognized swimwear expert and spokesperson, having revolutionized the industry with her invention of the figure type swimwear concept. Using her extensive knowledge of fit and eye for design, Byrnes and her innovative team continue to create and inspire from their showroom located in the fashion district of Manhattan.

May 13, 2019 — Fit4U Swim